25 June 2009

ThatsMadonna Exclusive: Coming soon - Madonna in Louis Vuitton's new campaign





We've been told that the result of this new collaboration is once again simply stunning but most importantly for those who were worried about this "Part Deux" it looks very different from the Spring campaign and has a completely original feel.

Madonna's look in the new images will be basically the one you're all familiar with thanks to the MET gala: long boots, a few variations of dresses mainly in blue and magenta, and this year's Vuitton's signature bunny ears.

Madonna is always wearing gloves and in every image she holds a different bag from the new collection of the French maison. She's portraied leaning on a sofa and seated on an armchair, with a heavy, plain curtain in the background. This time there is no set location at all - the atmosphere is a bit dark and definetly intimate.

One interesting part is that each image is digitally enhanced with colorizing effects that somehow recall the high-dynamic range photography, giving to the new campaign an absolutelycontemporary yet timeless vibe.

From what we understand up to seven different images - spanning from close-ups to american-shot compositions - will be released in the August 2009 issue of fashion magazines worldwide coming out next month.